AI in PR Boot Camp 2

20-21 February 2025, Brussels

AI in PR Boot Camp 2

20-21 February 2025, Brussels

About the Event

AI in PR Boot Camp | February 20-21, 2025 | Brussels, Belgium

Following its phenomenal success in Chicago, the AI in PR Boot Camp is now making its way to Europe, with Brussels as its next destination!

About the Boot Camp:

Join us for two days of immersive sessions, workshops, and discussions, specifically designed to address the evolving landscape of public relations in the digital age. Our comprehensive program will equip you with the knowledge and tools to harness the power of AI in your PR strategies.

Why Attend?

  • Expert Insights on AI Ethics: Understand the ethical considerations of using AI in PR, including data privacy, transparency, and bias mitigation.
  • Advanced AI Tools: Discover AI "cheat codes" that can enhance your communication strategies and boost productivity.
  • Enhanced Internal Communications: Learn about AI-powered solutions like chatbots and sentiment analysis to improve internal communication.
  • Creative AI Integration: Find out how to seamlessly integrate AI into your creative workflows while maintaining a human-centered approach.
  • Promoting DEI with AI: Explore how AI can support Diversity, Equity, and Inclusion (DEI) goals and tackle related communication challenges.
  • Data-Driven Audience Analysis: Leverage AI for better audience insights and more targeted communication strategies.
  • Comprehensive Learning: Gain a holistic understanding of AI in PR with actionable strategies for effective and ethical AI use.

Pre-register now! Don’t miss this chance to be at the forefront of AI-driven PR innovation in Europe.

Only

156days

10hours

25min

UNTIL THE EVENT

Speakers

Philippe Borremans Author, "Mastering Crisis Communication with ChatGPT: A Practical Guide,"

Advita Patel A Leader Like Me

Gianmaria Sisti Edelman Global Advisory

Agenda

DEI & AI: Navigating Opportunities and Challenges in Communication
Join Advita as she leads a candid and insightful discussion on the intersection of diversity, equity, and inclusion (DEI) with artificial intelligence (AI) in communication. In this session, Advita will explore the potential of AI to both advance DEI goals and inadvertently perpetuate biases. Through honest dialogue and real-world examples, participants will gain a deeper understanding of how AI algorithms can impact various groups within organizations. Priya will navigate the opportunities and challenges presented by AI in promoting inclusive communication practices, providing practical strategies for leveraging innovation to foster a more equitable and diverse workplace. 
Advita Patel, Director, CommsRebel & Co-host of an Award-Ainning podcast, CalmEdgedRebels and A Leader Like Me

10.00-16.00 

AI-Powered Crisis Communication: Navigating Turbulent Times (A Full Day Workshop)

Part 1:Understanding the New Complexity of Crises
- Dive into how social movements, geopolitics, and the concept of permacrisis impact crisis communication.
- Discussion on the necessity of evolving crisis communication strategies to manage complex and interconnected crises effectively.

Part 2: Introduction to Artificial Intelligence in Crisis Management
- Overview of AI, its ethical implications, and potential in enhancing crisis management strategies.
- Emphasis on understanding the basics of machine learning and natural language processing.

Part 3:AI Tools Across the Crisis Communication Cycle
- Detailed session on AI tools for planning, content creation, analysis, and reporting in crisis communication.
- Demonstrations of tools in action and their practical applications in managing crises.

Part 4:Crafting Your AI-Enhanced Crisis Communication Plan
- Hands-on workshop guiding participants through developing a comprehensive crisis communication plan incorporating AI tools.
- Focus on identification of crisis scenarios, stakeholder communication, and strategic message crafting.

Part 5: Crisis Simulation Exercise
- Engage in a simulated crisis scenario to test the developed crisis communication plans.
- This interactive exercise emphasizes real-time decision-making, digital platform monitoring, and the application of AI tools in crisis situations.

Abou Your Workshop Leader:
Philippe Borremans, your workshop leader, is an independent consultant with over 25 years of expertise in risk and crisis communication. He has worked with leading multinational corporations such as Volvo Group, Chanel, Mastercard Foundation, FedEx, Mars Group, Procter & Gamble, and Danone, providing practical advice, tailored training, and realistic simulation exercises to enhance their crisis communication capabilities.
In addition to his consultancy work, Philippe has collaborated with international bodies such as the World Health Organization, the European Union, and the West African Union on risk and emergency communication projects in the context of epidemics and natural disasters.
Before establishing his independent consultancy, Philippe spent a decade with IBM, focusing on corporate, crisis, and online communications, and gained early career experience at Porter Novelli International in Brussels.
As an educator, Philippe regularly shares his knowledge as a lecturer at European and North African universities and business schools. He is a sought-after speaker at industry conferences, discussing crisis communication and the impact of technology on public relations.
Philippe is the author of "Mastering Crisis Communication with ChatGPT; A Practical Guide," released in February 2023, and publishes the newsletter Wag The Dog, which provides insights into current trends in crisis, risk, and emergency communication.

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Pre-register and SAVE 15%

Pre-register now for the AI in PR Boot Camp in Brussels on February 20-21, 2025, and secure your spot at Europe’s premier event for AI-driven public relations! Gain insights from top experts, explore cutting-edge AI tools, and elevate your PR strategies. Don’t miss out—register today and stay ahead of the curve!

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